THE ORCHARD
Nestled in the Goulburn Valley Victoria, also known as the 'Fruit Bowl', Prima Fresh Orchards are geographically positioned to produce some of Australia’s finest fruit.
Currently producing over 100 varieities of Pome- and Stone Fruit we are dedicated and committed to continual development of our orchards and varietal program.
We pride ourselves on maintaining the highest level of Food Safety and Quality Assurance programs, constanty striving for excellence in everything we do.
Gerard has travelled the world to source the highest quality and best tasting varieties into a well-structured future planting program to ensure consistent supply and quality for both our domestic and international customers.
Our focus on sustainability is second to none. Prima Fresh uses multifaceted Integrated Pest management techniques such as the use of pheromones, advanced pest trapping, enhancing natural predators and exceptional orchard hygiene.
We are working with a team of professional advisors who assist in continually decreasing the reliance on farm chemicals.
We are committed to provide highly nutritious fruit right across the entire operation.
Highly advanced sensors have been deployed to measure plant water requirements accompanied with fully automatic irrigation system helps us to produce with every drop of water and accessing more environment friendly production.
Our team of professional consultants, entomologists, Research and Development agencies and State Horticultural organisations ensure best practise is maintained at all times.
Our Commitment to Quality
Eating right is an extremely important part of our lives.
We are dedicated to the highest quality standards, providing nutritious, fresh fruit that taste delicious and exceed expectations.
Combining responsible farming practices, comprehensive programs for food safety, pledged transparency and state-of-the-art production, we give our customers the power to experience healthy living like never before.
Environmental Responsibility
We have taken a sustainable approach across our entire operation.
We are constantly improving and enhancing our growing techniques to create fruit that is good for you and easy on the planet.
In nature, everything is connected and as a leader in the Pome and Stone fruit categories, we take pride in our responsible practices that set the bar for employee respect and environmental preservation.